It used to be the shop every woman relied on. So where did Gap go so wrong?

 

After firing their chief designer because of a decline in sales it has made people wonder what has happened to the store that women relied on at one point.Gap certainly seems to have lost its way. It no longer does basics, which  made its fortune, nor fashion-forward garments well.

So WHO is beating Gap at its own game? Goodness, who isn’t? Zara’s green floral playsuit beats . Gap’s horrid print polyester maxis hands down.
Gap’s more expensive sister, Banana Republic, does everything better than its poor relation, from tailoring for work to easy cashmere tanks and colorful silks. On October 6, 2010, Gap debuted a new logo in an attempt to create a more contemporary presence in the retail market.There was a public outcry against the new logo, especially in the graphic design community. The company returned to its previous "blue box" logo on October 12, only a week after the new logo's debut. Marka Hansen, the executive that oversaw the logo change resigned February 1, 2011